CREATIVE DIRECTION
Edén Movement
Edén Movement is dedicated to creating more than just premium yoga and pilates mats; it aims to cultivate a transformative experience that resonates deeply within.
The studio had been responsible for creating the foundational concept from the very beginning, overseeing all branding and creative direction, and designing every artwork featured on each mat.
services:
ART DIRECTION, BRANDING, ILLUSTRATION
PHILOSOPHY AND NAMING
Edén is inspired by the narrative of the Garden of Eden, symbolizing a return to our origins and a harmonious relationship with nature and animals. The brand embodies a desire to spread a vital message about inner peace, achieved through its products, which serve as the vessel for this journey.
The name Edén symbolizes an allegorical return to the ideal state of existence. In the biblical Garden of Eden, humanity lived in harmony with nature, sustaining itself through a plant-based diet. This vision aligns with the ethical principles of veganism, promoting a compassionate relationship between humans and animals. The commitment to veganism reflects a desire for a world free from harm and exploitation, resonating with the core values of peace and coexistence.
The Three Pillars of Edén
The mission of Edén Movement is to foster internal safety and well-being through three essential pillars:
Inspiration (Art): Elevating practice with creativity and beauty.
Habits (Dojo): Cultivating intentional routines that nurture physical, moral, mental, and spiritual growth.
Wellbeing: Embracing a holistic approach to health, incorporating nutritious plant-based food, mindful movement, and a positive mindset.
CREATING YOUR OWN PARADISE
At Edén, it is understood that the mat is more than just a product; it represents a personal paradise—a sacred space or Dojo. This is where individuals anchor themselves to their practice, progress, and transformation. The mats are designed to help cultivate this dedicated space, enhancing the workout experience and overall well-being.
A MOVEMENT FOR CHANGE
Edén Movement is about more than just physical exercise; it embodies the essence of progress, growth, and transformation. Individuals are invited to join this movement toward a harmonious existence, where achieving inner peace contributes to the respect and freedom of all beings sharing our planet.
Through engagement with Edén Movement, individuals cultivate a deeper awareness of the interconnectedness of inner peace and the relationships we share with all living beings.
